SELLING ON MULTIPLE FRONTS
PART OF THE M|G GROUP DIFFERENCE
TOO MANY AGENTS JUST LIST.
WE SELL.
For Just doing a few open houses or hoping the MLS will do the job won't work. In today's vastly-competitive market, standing out and making the most noise with outside-the-box techniques willdrive up your home's appeal.
We'll market your home using a mix of digital/social ads, lifestyle videos, inter-brokerage monetary incentives and traditional methods, so that as many potential buyers as possible can see why your home is so desirable and unique.
Everything can be sold, but it takes the right game plan that plays on your home's strengths and caters to that specific buyer's desires. That plan takes vision, dedication, and most important execution.
Your home can't just be listed: it needs to be sold. That means buyers have to be pitched as to why your home is exactly what they've been looking for all along.
SELLING BETTER: BRANDING
BRANDING THAT SETS YOU APART
Your home looks great, but looking good is only half of what you need to get the home sold. Branding that re-brands your home for maximum appeal across as many target demographics as possible - communicating and emphasizing things about it that may escape other agents - gives it several ways to stand out and therefore sell better.
NOTABLE HOME BRANDING SAMPLES
SELLING BETTER: CONTENT
CONTENT MATTERS
You're probably wondering the how of social media content: how can social media exposure via content help sell a home? It goes back to the simple "truth of convenience". Society always gravitates towards convenience. Whether Netflix or Uber Eats, the aim of society is to bring life to you, and no longer vice versa.
YouTube and particularly Instagram allow home buyers from all over the world to fall in love with your home from the comfort of their seat. With a simple hashtag or location pin, a waterfront home in Fort Lauderdale can raise the eyebrow of an avid and wealthy yacht enthusiast in New England.
With the right lifestyle videos, reels and pictures, you'll get exponentially more qualified eyeballs on your home.
YOUTUBE
29K +
SUBSCRIBERS
3.5 M
VIEWS
21K +
FOLLOWERS
400K +
LIKES + VIEWS
SELLING BETTER: MARKETING
A MULTIFACATED MARKETING APPROACH
No single marketing technique is ever solely good enough for every home, and no home ever has solely one target demographic, so we employ a diverse array of marketing techniques to target potential buyers several different platforms and in the many different spaces that they can be found.
CUSTOM-TAILORED MARKETING
Our detailed home analyses help profile seller needs and home marketing requirements with industry-leading precision, which, when plugged into the diverse marketing techniques that we use, gets homes sold quicker than many other agents often can.
AN AD INDUSTRY-QUALITY CREATIVE TEAM
Our in-house creative team is recruited from much of South Florida’s top graphic design, videography, and photography talent pools, with an extended network connected to it that includes over 20 of the area’s most premium creative vendors in several fields.
AN EXTENSIVE SOCIAL MEDIA REACH
Content is king, but only if the reach is there, and with millions of views, tens of thousands of followers, and thousands of monthly active followers across our social media accounts, your home gets a digital megaphone that other local agents can rarely match.